Light grey Arflex Fiorenza armchair with footstool next to a French window

Photo: Arflex

Arflex icons · 1952

Arflex Fiorenza Armchair in Milan — Official Retailer

A high winged back and crossed legs: in the 1950s this armchair was the very symbol of comfort.

Franco Albini for Arflex, 1952 · By Mariani Design

The Arflex Fiorenza is one of the armchairs that best tells the story of 1950s Italian design: a high, enveloping back, shaped armrests and crossed legs. Franco Albini designed it in 1952. Here at Mariani, official Arflex retailers in Milan and Arluno, we help you choose its upholstery.

Looking for a quote? Go to versions and quote ↓

Two rooms

The Fiorenza in Arflex interiors

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Light grey Arflex Fiorenza armchair with footstool next to a French window
Light Arflex Fiorenza armchair with dark legs next to a window overlooking greenery
Light grey Arflex Fiorenza armchair with footstool next to a French windowPhoto: Arflex

The story: foam rubber and the Pirelli ads

The Fiorenza was born in 1952 from a design by Franco Albini. Arflex calls it a symbol of comfort: in the 1950s it appeared in Pirelli advertising to show what foam rubber could do.

At the time foam rubber was considered the most technologically advanced material for upholstered furniture, and the Fiorenza was the proof: a soft, welcoming armchair with a silhouette you still recognise at first glance.

Light blue Arflex Fiorenza armchair with black legs, front view
The Fiorenza armchair — photo Arflex
The designer

Franco Albini and the rigour of Milanese rationalism.

Franco Albini was born in Robbiate in 1905, moved to Milan in 1916 and graduated in architecture from the Politecnico in 1929. After working in the offices of Gio Ponti and Emilio Lancia, he opened his own studio in 1931, later joined as partners by Franca Helg and Antonio Piva.

From 1949 he taught at the universities of Venice, Turin and Milan. After the war he focused on museums and public transport: with Franca Helg he designed the stations of Line 1 of the Milan Metro, which won the Compasso d'Oro in 1964. For Arflex he designed the Fiorenza. He died in Milan in 1977.

1905Born in Robbiate
1931Opens his own studio
1952Designs the Fiorenza for Arflex
1964Compasso d'Oro for the Milan Metro

Features

The versions

Fabrics and colours

The Fiorenza in the versions photographed by Arflex. You choose the upholstery, fabric or leather, in our showroom from the full range of samples.

Arflex Fiorenza armchair in grey fabric, light legs
Arflex Fiorenza armchair in grey fabric, side view
Light blue Arflex Fiorenza armchair, black legs, front view
Light blue Arflex Fiorenza armchair with footstool, black legs

Photo: Arflex

How much does the Arflex Fiorenza armchair cost? A tailored quote

The price of the Arflex Fiorenza armchair depends on the version and the upholstery, fabric or leather. We are official Arflex retailers: we work from the current price list and send you a quote for your configuration.

Upholstery

For the Fiorenza Arflex offers its fabrics, wools, linens, velvets, bouclé, chenille, jacquard and canvas, and full grain or smooth grain leathers. In our showroom you can touch the samples and compare them in real light.

Come and see it on display

Message us on WhatsApp: we will tell you where and when you can see it in person.

A quote for your configuration.

Tell us which upholstery you are interested in: as official Arflex retailers we will send you a quote based on the current price list.

Why buy it from Mariani

An armchair like the Fiorenza should be tried: seat, back, upholstery. As an official Arflex retailer in Milan and Arluno we work from the full catalogue, with the official warranty and support that continues after your order.

To compare it with the other icons: all Arflex armchairs and where to see and try Arflex in Milan.

Arflex display in the Mariani Design showroom in Milan San Babila
Arflex collections in the Mariani Design showrooms — Milan San Babila.

Where to try the Fiorenza armchair: our showrooms

Milan · San Babila

Via Uberto Visconti di Modrone, 8/a — 20122 Milan

Mon–Fri 10:30am–6:30pm non-stop · Closed Saturday and Sunday

Milan showroom →

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Arluno

Via Guglielmo Marconi, 12 — 20004 Arluno (MI)

Mon 3:00pm–7:30pm · Tue–Fri 9:00am–12:30pm / 3:00pm–7:30pm · Sat 9:00am–12:30pm / 3:00pm–6:00pm

Arluno showroom →

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Before you come, message us: we will confirm which compositions and upholstery are available to try at that moment. You can also reach us from the contact page.

Frequently asked questions about the Fiorenza armchair

How much does the Arflex Fiorenza armchair cost?

It depends on the version and the upholstery, fabric or leather. We are official Arflex retailers: see the versions and upholstery and message us on WhatsApp, we will send you a quote for your configuration.

What upholstery is the Fiorenza available in?

Arflex fabrics (wools, linens, velvets, viscose, bouclé, chenille, jacquard, canvas) and leather, full grain or smooth grain.

Why is the Fiorenza an icon?

In the 1950s it appeared in Pirelli advertising as a symbol of what foam rubber could do, then the most advanced material for upholstery. Arflex calls it a symbol of comfort.

Who designed the Fiorenza, and when?

The Fiorenza is a 1952 design by Franco Albini for Arflex.

Where can I see and try the Fiorenza in Milan?

At Mariani Design, official Arflex retailer: our showrooms in Milan San Babila (Via Uberto Visconti di Modrone 8/a) and Arluno (Via Guglielmo Marconi 12). Message us on WhatsApp first and we will tell you where and when you can see it in person.

Want to try the Fiorenza armchair in Milan?

Book a showroom visit

We look forward to seeing you in Milan San Babila (Mon–Fri 10:30am–6:30pm, non-stop) or in Arluno. Message us on WhatsApp: we will tell you where to see it in person and prepare your quote.

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