The Arflex Fiorenza is one of the armchairs that best tells the story of 1950s Italian
design: a high, enveloping back, shaped armrests and crossed legs. Franco Albini designed it in 1952.
Here at Mariani, official Arflex retailers in Milan and Arluno, we help you choose its upholstery.
Light grey Arflex Fiorenza armchair with footstool next to a French windowPhoto: Arflex
The story: foam rubber and the Pirelli ads
The Fiorenza was born in 1952 from a design by Franco Albini. Arflex calls
it a symbol of comfort: in the 1950s it appeared in Pirelli advertising to
show what foam rubber could do.
At the time foam rubber was considered the most technologically advanced material for upholstered
furniture, and the Fiorenza was the proof: a soft, welcoming armchair with a silhouette you still
recognise at first glance.
The Fiorenza armchair — photo Arflex
The designer
Franco Albini and the rigour of Milanese rationalism.
Franco Albini was born in Robbiate in 1905, moved to Milan in 1916 and graduated in architecture from the Politecnico in 1929. After working in the offices of Gio Ponti and Emilio Lancia, he opened his own studio in 1931, later joined as partners by Franca Helg and Antonio Piva.
From 1949 he taught at the universities of Venice, Turin and Milan. After the war he focused on museums and public transport: with Franca Helg he designed the stations of Line 1 of the Milan Metro, which won the Compasso d'Oro in 1964. For Arflex he designed the Fiorenza. He died in Milan in 1977.
1905Born in Robbiate
1931Opens his own studio
1952Designs the Fiorenza for Arflex
1964Compasso d'Oro for the Milan Metro
Features
High winged back — the feature that makes it unmistakable.
Exposed crossed legs — shown by Arflex in a light tone or in black.
Fabric or leather — wools, linens, velvets, viscose, bouclé, chenille, jacquard, canvas, and full grain or smooth grain leathers.
A 1952 icon — designed by Franco Albini, produced by Arflex.
The versions
Fabrics and colours
The Fiorenza in the versions photographed by Arflex. You choose the upholstery, fabric or leather, in our showroom from the full range of samples.
Arflex Fiorenza armchair in grey fabric, light legsArflex Fiorenza armchair in grey fabric, side viewLight blue Arflex Fiorenza armchair, black legs, front viewLight blue Arflex Fiorenza armchair with footstool, black legs
Photo: Arflex
How much does the Arflex Fiorenza armchair cost? A tailored quote
The price of the Arflex Fiorenza armchair depends on the version and the upholstery, fabric or
leather. We are official Arflex retailers: we work from the current price list and send you a quote
for your configuration.
Upholstery
For the Fiorenza Arflex offers its fabrics, wools, linens, velvets, bouclé, chenille, jacquard and
canvas, and full grain or smooth grain leathers. In our showroom you can touch the samples and compare
them in real light.
Come and see it on display
Message us on WhatsApp: we will tell you where and when you can see it in person.
An armchair like the Fiorenza should be tried: seat, back, upholstery. As an
official Arflex retailer in Milan and Arluno we
work from the full catalogue, with the official warranty and support that continues after your order.
Official Arflex retailer — full catalogue, warranty, fabric and leather samples.
Showrooms in Milan San Babila and Arluno — you try the armchair instead of imagining it.
Virtual reality project — see the Fiorenza in your own living room, to scale, before you buy.
Delivery and assembly by our own team — never subcontractors, from start to finish.
Before you come, message us: we will confirm which compositions and upholstery are available to try at that moment. You can also reach us from the contact page.
Frequently asked questions about the Fiorenza armchair
How much does the Arflex Fiorenza armchair cost?
It depends on the version and the upholstery, fabric or leather. We are official Arflex retailers: see the versions and upholstery and message us on WhatsApp, we will send you a quote for your configuration.
What upholstery is the Fiorenza available in?
Arflex fabrics (wools, linens, velvets, viscose, bouclé, chenille, jacquard, canvas) and leather, full grain or smooth grain.
Why is the Fiorenza an icon?
In the 1950s it appeared in Pirelli advertising as a symbol of what foam rubber could do, then the most advanced material for upholstery. Arflex calls it a symbol of comfort.
Who designed the Fiorenza, and when?
The Fiorenza is a 1952 design by Franco Albini for Arflex.
Where can I see and try the Fiorenza in Milan?
At Mariani Design, official Arflex retailer: our showrooms in Milan San Babila (Via Uberto Visconti di Modrone 8/a) and Arluno (Via Guglielmo Marconi 12). Message us on WhatsApp first and we will tell you where and when you can see it in person.
Want to try the Fiorenza armchair in Milan?
Book a showroom visit
We look forward to seeing you in Milan San Babila (Mon–Fri 10:30am–6:30pm, non-stop) or in Arluno. Message us on WhatsApp: we will tell you where to see it in person and prepare your quote.